Why Home Brands?

Hi, I'm Chris Moberg, the nerdy bearded guy on the right.

Everything started when my wife and I were in the market for a new refrigerator to replace our hand-me-down. We went into one of the big box stores and were drowned by all of the options and price variety. We liked the sound of some of the options, but weren't sure it was worth the price. We went home confused and unsure if we were falling prey to sales techniques. So, we turned to online review sites for help.

Wow, we were out of our league. We were drowning in all the lingo and filter options. In the end, I just wanted to understand which brands were the best for my money and fit my style. Shouldn't be that hard, right? Well it was. I would try navigating these sites and go to sleep exhausted by indecision. Then, my wife and I created a decision spreadsheet from my findings online and things started to get clearer.

With that experience, I had an epiphany. It shouldn't be so hard to find good reviews and score appliances based on public information while having a clear and easy to use navigation. That's why I created Home Brands -- a perfect marriage between data and decision -- in the hopes that it helps others in their new home design project.


Appliance shopping is an oftentimes tedious task as you try to match design with usability. This site's sole purpose is to make the decision making process faster and more efficient. The reviews here are aggregated from other sources across the Internet and although we have tried only to find trustworthy reviews, the content and scores here may be subject to manipulation by agents acting on behalf of manufacturers and marketers.

The makers of Home Brands also make affiliate commissions from some of these manufacturers to keep the site running. There is NO additional price markup for using this site or on links from this site and any commissions made by Home Brands come out of the retailer's profit margin. See how it all works here.